Since 1883, Gorreana has been part of the history of São Miguel. It is a tea brand, but also a plantation, a working factory and one of the island’s most visited landmarks.
The challenge was to bring more than 140 years of history into a clearer, more modern digital experience, designed for different audiences and markets.
We rethought the way Gorreana presents its history, production process, factory visit and online store, bringing everything together in a simpler, more consistent bilingual experience. The visit itself also gained a digital layer, with QR codes throughout the factory providing access to additional content. At the same time, we renewed the e-commerce experience, reorganised the catalogue and built SEO into the project from the start. By July 2026, the new website had recorded 1,459 completed orders, compared with 620 across the whole of 2025 - a x% increase - alongside a stronger role for organic search in bringing new audiences to the brand.
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