The renewal of Drata’s visual identity brought a challenge that went far beyond updating a logo or adjusting a colour palette. It was necessary to ensure that the new brand could be applied consistently across all assets, documents and touchpoints. As a creative partner, we helped transform the renewed identity into a complete, functional brand system, prepared to be used by different teams, formats and contexts.
This was more than a visual update. It was the process of turning a refreshed identity into a system built for everyday use. We redesigned and adapted existing brand assets, created new templates and aligned documents, presentations and communication materials with the new visual direction, giving teams a clearer and more consistent way to bring the brand to life. Our work also moved into motion and storytelling. We produced a 2024 recap video that brought together the year’s key moments and achievements in a clear, dynamic narrative. We also edited a customer testimonial video for a Drata conference, created to play during event breaks and reinforce the brand’s credibility through the voices and experiences of its clients. The result was a coherent brand experience across both static and audiovisual formats: a refreshed identity that was not only visible, but usable, consistent and ready to scale across every point of contact.
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