Picowines blends winemaking tradition with the uniqueness of volcanic soil, crafting exceptional wines. The cooperative is a testament to the fusion of history and innovation, producing wines that embody the exclusivity of its terroir and the rich legacy of Pico Island.
In order to redefine Picowines' digital identity, an integrated and comprehensive strategy was chosen, starting with the reformulation of the brand to the adoption of digital tactics centered on e-commerce, marketing strategies and the creation of attractive visual content.
