In 2018, we took on the challenge of rebranding Tito's Adega, a brand with deep roots in the wine-growing history of Lajido do Pico. The aim was not only to revive the 'A Cerca dos Frades' brand, but also to redefine it as an icon of innovation and quality in the wine sector. More than simply selling wine, we set out to create a formula for innovation in a saturated market ripe for disruption, integrating the rich cultural heritage with marketing strategies and digital experience.
This isn't just branding. It's storytelling where every element is meticulously chosen. We didn't just revitalize its visual design, we created a seamless brand ecosystem that included the introduction of new products and services, aligned with a brand narrative that embraces both historical roots and future ambitions. We launched a new product line that reinforces the "Cerca dos Frades" brand without disrupting it, shaking up the market and raising brand perception to a premium level, creating an experience that transcends usual expectations without emphasizing price. We turned the digital space into a tasting room without walls, a history lesson without the textbooks. This wasn't just about being online. It was about bringing the essence of the vineyard, the cellar, the tasting room and the wines to life, anywhere, anytime.
