How AZORESX Helped DRATA Turn Growth into a Story Worth Watching

About DRATA

DRATA is a global leader in trust management for some of the most compliance-driven industries. Their automated platform helps organizations meet and maintain standards like SOC 2, ISO 27001, GDPR and more, offering continuous monitoring, risk management, and scalable integrations.

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In 4 years, DRATA achieved:

1. $0-$100M in ARR
2. 7,000+ customers across 60+ countries
3. Hundreds of integrations with tools teams already use
4. New support for frameworks like DORA, NIS 2, ISO 42001
5. Recognition from Fortune Cyber 60, Amplitude Product 50, and others

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A Year of Milestones, Captured in Motion

In 2025, brand visibility is no longer just about being seen — it’s about how you tell your story. That’s why AZORESX partnered with DRATA, one of the most respected names in trust management, to produce a recap video that goes far beyond the numbers.

The mission: visually capture DRATA’s scale, innovation, and forward momentum in a single, powerful piece of content.

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The Creative Brief

DRATA’s team wanted a video that didn’t just show their growth — it needed to communicate leadership, vision, and clarity. The result had to be fast-paced, data-rich, optimized for voice search and designed to enhance user experience (UX) across multiple touchpoints.

Objectives:

1. Create a 60-90 second video recap of FY25
2. Highlight core metrics, recognitions, and product evolution
3. Deliver a visual identity aligned with DRATA’s brand tone: secure, smart, ambitious
4. Inspire trust and build excitement for the future
5. Ensure alignment with Core Web Vitals best practices and performance standards

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The AZORESX Approach

We built a script and storyboard grounded in DRATA’s tone of voice and 2025 audience expectations. Then, we:

1. Curated dynamic motion design to support key data points
2. Aligned typography, sound, and pacing with the brand’s energy
3. Balanced metrics and emotion to build trust and anticipation
4. Applied principles of visual search optimization to ensure high content discoverability
5. Embraced AI-driven content creation methods to streamline production and consistency

Every frame had a purpose. Every second carried momentum. This wasn’t just a recap — it was a positioning asset.

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The Result: A Video That Reflects Vision

The final deliverable was a high-impact video used across DRATA’s LinkedIn, events, investor relations, and internal team updates. It sparked strong engagement, served as a model for future communications, and aligned perfectly with their FY25 narrative:

“Trust Management: A new era for Governance, Risk, and Compliance”

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What This Means for Other Brands

If your company is scaling, changing, or repositioning, video isn’t just nice to have — it’s essential. It’s the most powerful way to:

1. Consolidate milestones into a coherent story
2. Inspire internal and external stakeholders
3. Reinforce your credibility with speed and clarity
4. Improve performance across Core Web Vitals, voice, and visual search
5. Elevate your brand through AI-powered storytelling that adapts to audience behavior
   

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DRATA trusted AZORESX to turn numbers into narrative. We transformed data into clarity, and clarity into influence.

Want to tell your next chapter with vision and impact?

Let’s create something worth watching.

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